Beltway Military Living | Sell A Home
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If you’re here, then you’re probably looking for information on how to best prepare your home to sell.

 

So what sells a home? Here’s some valuable insight:

Nowadays, your first showing is on the internet.

 

That is why a reputable real estate company and agent with an internet focused marketing system is key.

 

Pricing has to be considered so you will be in more than one price bracket at a time.

 

Buyers search in price brackets, therefore it is better to be priced at $500k than $499k.  This way you appear in searches for homes priced from $450k to $500k and in searches for homes priced from $500k to $550k

 

Now, with the internet, your home is open for virtual showings 24 hours a day, 7 days a week, 365 days a year!

It’s been proven again and again — homes that are professionally staged sell faster and for more money.

 

Staging a home presents it in the best possible light to prospective buyers. Good staging creates a warm and inviting environment that highlights the best architectural features and selling points of your home.

 

Staging starts with decluttering, but it goes much deeper. Although your home may be clean when it’s free of dust and dirt, decluttering can make a home seem larger. Removing family photos and evidence of pets can help potential buyers imagine their own family living there. Removing furniture, especially particularly old or large pieces, can help buyers focus on the space and its potential instead of your taste in furniture.

 

We include a consultation with a professional stager with every home we put on the market. Contact us today to get started!

How your home is presented online is one of the most  critical factors to attracting potential buyers.

 

Nearly 90% of potential buyers start their home search online, even before they have an agent. The decision as to whether or not to view a home in person begins with how your home is photographed, and how those images appear online.

We highly recommend architectural photographers as they are skilled to showcase your home’s unique details and present it to modern buyers.

Interest in your home by potential buyers is highest right after it has been listed. That’s why we recommend at least one open house per weekend for the first two to four weeks after your home is listed.

 

Open houses are advertised on every major home search website, such as Zillow, Trulia, and Redfin. These events are opportunities to see your home through a potential buyer’s eyes. This is marketing intelligence at its best.

Updates

A fresh coat of paint can completely change the feel of any space from “eh” to “aah”. There are a few high-impact updates that might be worth considering for your home depending on its condition, price point, and competition.  We can help determine if any of these popular updates are right for your property.

Repairs

One in three sellers knows there’s a problem that is bound to come up under inspection, such as a leaky faucet, a stuck window, or worn shingles.  It can be a good idea to make these kind of repairs before putting your house on the market.

The value of your property is determined by what a buyer is willing to pay

and a seller is willing to accept in today’s market.

Price Competitively – The First 30 Days are Critical

 

Pricing your property competitively will generate the most activity from agents and buyers.

 

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

 

Pricing your property just 10% above market value results in HALF of potential buyers even looking at your home.

A General Rule:

 

  • If you’ve been listed for 2 weeks and haven’t had any inquiries or showings, you’re priced too high.

 

  • If you’ve had 10 showings and no offers, you’re priced too high.

Price your home to sell…and it will!

Where Do Buyers Come From?

 

This is where buyers found the home they actually purchased

Buyer Chart 2018b

Source: National Association of Realtors 2017 Profile of Home Buyers and Sellers

How Buyers Search for a Property:

Information Sources used in Home Search

Internet0%
Real Estate Agent0%
Mobile or Tablet Website/App0%
Open House0%
Yard Sign0%
Online Video0%
Print Newspaper Ad0%
Relocation Company0%

Value of Internet Marketing:

What buyers deem “Very Useful”

Photos0%
Detailed Property Info0%
Floor Plans0%
Virtual Tours0%
Agent Contact Info0%
Neighborhood Info0%
Pending Sales / Homes Under Contract0%
Information about Upcoming Open Houses0%

Source: National Association of Realtors 2017 Profile of Home Buyers and Sellers